The client
Who Juice is: an Apple Premium Partner with 60 stores and around 400 people
Juice is an Apple Premium Partner, founded in 1984. Over time it has changed its market presence through several acquisitions and mergers, and today operates 60 stores in Italy, employing around 400 people.
Juice’s mission is to offer assistance and support both in solving technical problems and in choosing devices, improving the experience of professionals and private customers with the Apple ecosystem.
The programme is described by Massimiliano Cerretani, Training & Welfare Manager at Juice.
The challenge
Why the managers of Juice’s 60 stores needed qualitative tools as well as targets
Juice’s managers are subject to continuous updating and regular upskilling. Store managers work in the stores, in direct contact with customers who are expert in, or curious about, the digital world.
Juice picks people who are very passionate about the Apple ecosystem. To run 60 stores, though, passion also takes collaboration and organisation. Juice’s area managers have to pass on to store managers the quantitative targets and, above all, the qualitative tools to create as much value as possible for customers.
Le esperienze raccontate dagli Executive sono state di forte ispirazione per i Manager
[The experiences shared by the Executives were a strong inspiration for the Managers]
Massimiliano Cerretani, Training & Welfare Manager, JuiceThe programme
Why Juice chose the Wibo Leadership Academy to align manager training after the merger with Med Store
Juice merged with Med Store, another large Apple Premium Partner. After the merger, Juice chose the Wibo Leadership Academy to align its training paths and start again from scratch.
For Juice, Wibo was the right fit to offer quality training to a wide range of backgrounds: managers who had already taken one or more management and leadership courses, and junior managers on their first training.
Participants met Wibo’s top executives in the live sessions. Massimiliano Cerretani, Training & Welfare Manager at Juice, describes the value of that exchange for managers who already knew many of the concepts.
I concetti sono ovviamente già conosciuti, ma avere l’opportunità di confrontarsi con dei top manager ha davvero il suo appeal e i tanti esempi che vengono portati durante le sessioni spesso sono utilissimi per la nostra vita lavorativa
[The concepts are obviously already known, but having the chance to talk with top managers really has its appeal, and the many examples brought up during the sessions are often very useful for our working lives]
The impact
What Juice saw in its managers less than two months into the Wibo Leadership Academy
In Juice’s managers, less than two months into the Wibo Leadership Academy, the first signs appeared. They are early signs, not measured results.
The experiences shared by Wibo’s top executives were a source of inspiration for Juice’s managers and motivated them to improve their skills on the topics covered. The managers have already put into practice what they learned in the live sessions, and a greater awareness of their own skills has been noticed.
Juice also saw greater receptiveness to the other training programmes it is about to offer, and, among its area managers, more confidence in sharing what they know with store managers.
Le esperienze raccontate dagli Executive sono state di forte ispirazione per i Manager
[The experiences shared by the Executives were a strong inspiration for the Managers]
