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How Culligan Italy made its managers’ remote communication clearer with the Wibo Leadership Academy

Marco Bianchi, HR Director at Culligan Italy

Marco Bianchi, HR Director

Culligan Italy, part of the Culligan group that treats and improves water quality, chose the Wibo Leadership Academy after the shift to remote work that followed the pandemic. The programme set out to make managers’ communication clearer, in online and in-person meetings alike. Marco Bianchi, HR Director at Culligan Italy, describes a clear improvement that showed from the start.

The client

Who Culligan Italy is: the Bologna-based arm of a 10,000-employee water treatment group

Culligan Italy works in water treatment and in improving water quality. It offers solutions for homes and businesses, with a network covering all of Italy and an operational heart in Bologna, where a team of around 1,000 people generates revenue of 160 million euros.

Culligan belongs to an international group with 10,000 employees, 192 sites and global revenue of 4 billion dollars.

The programme is described by Marco Bianchi, HR Director at Culligan Italy.

The challenge

Why Culligan Italy’s managers struggled to communicate remotely after the pandemic

After the shift to remote work that followed the pandemic, Culligan Italy had to work out how to communicate better at a distance and how to improve its processes. Not all of Culligan Italy’s managers were equally at ease getting messages across clearly and engagingly.

In practice, unclear communication led to misunderstandings and lost time. Culligan Italy wanted communication that was simpler, more direct and more effective, in online meetings and in-person ones alike.

Il percorso graduale della Leadership Academy ha portato a un miglioramento evidente

[The gradual path of the Leadership Academy brought about a clear improvement]

Marco Bianchi, HR Director, Culligan Italia

The programme

Why Culligan Italy chose the Wibo Leadership Academy for its managers: flexibility and gamification

Culligan Italy chose Wibo, and the Wibo Leadership Academy, for two reasons. The first was the flexibility of the model, which alternated individual activities, done by managers whenever they preferred, with live sessions. Culligan Italy saw this as an innovation, in its view unique on the market.

The second reason was the engagement that came from the programme’s gamification. Culligan Italy’s managers experienced it as an enjoyable moment of professional and personal improvement, and saw it as different from compulsory training.

Il percorso graduale della Leadership Academy ha portato a un miglioramento evidente

[The gradual path of the Leadership Academy brought about a clear improvement]

Marco Bianchi, HR Director, Culligan Italia

The impact

What changed in the communication of Culligan Italy’s managers after the Leadership Academy

At Culligan Italy, internal communication changed from the start. It became clearer, more direct and more lively.

The improvement also reached how participants communicate outside work: they feel more confident and ready in non-professional settings too. More effective communication also left a better impression of Culligan Italy on outside observers, at events, presentations and other occasions.

Marco Bianchi, HR Director at Culligan Italy, describes the programme’s impact in a clip, where he also says which word he would associate with Wibo.

Watch the videoWibo x Culligan, the impact
Watch the videoWibo x Culligan, which word would you associate with Wibo?

If you are considering a similar programme

How do you improve managers’ communication after a shift to remote work?

Culligan Italy tackled it with the Wibo Leadership Academy, after some managers struggled to get messages across clearly. Internal communication became clearer, more direct and more lively from the start, in online and in-person meetings.

Do managers resent a compulsory training programme?

Culligan Italy named gamification as one of its two reasons for choosing the programme, because it made the experience an enjoyable moment of professional and personal improvement. The other reason was the flexibility between individual activities and live sessions.

Does better communication only matter inside the company?

At Culligan Italy, participants felt more confident communicating in non-professional settings too. More effective communication also gave outside observers a better impression of the company at events and presentations.

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