At School with Top Executives

Let’s do a quick test, two questions ✌️

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1) If you had to choose someone to give a presentation about your company on stage, who would you pick: someone who has read 50 books on public speaking but has never stepped on stage, or someone who has given 50 speeches but has never read a public speaking book?

2) If you had to entrust your company to someone, who would you choose? A highly educated person with multiple degrees in business and management but no work experience, or a CEO without a degree who has already led two or three companies?

If you chose the public speaker and the CEO, it’s because you recognize the importance of implicit knowledge over explicit knowledge.

The Difference Between Implicit Knowledge and Explicit Knowledge

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Implicit knowledge is the practical know-how that can't be learned from books but only through direct experience.

For example, if you want to teach your kids how to ride a bike, how would you do it? You wouldn’t show them 5 video tutorials or make them read books on the topic. You’d simply take them to the park. No matter how many theoretical books you read, riding a bike is about implicit knowledge – and no one can teach you how to do it until you actually do it.

On the other hand, explicit knowledge is what you can learn from books, research, and study. Learning about Italian medieval history, for instance, mostly requires reading and theoretical study. You can become a great medieval historian “simply” by reading and researching, because the activity doesn’t require practical experience.

Why Implicit Knowledge is Crucial

Most organizations mistakenly diagnose knowledge sharing problems as issues with explicit knowledge, which leads them to create intranets or information-sharing systems in an attempt to solve them, or offer leadership courses run by highly competent people who don’t have practical know-how.

Often, this results in courses or video lessons that seem to provide theoretical answers to all problems, but then, ten days later, without any practical involvement, everything returns to the way it was. 🙁

Why Choose Top Executives to Train Your Managers

If you were organizing a leadership course for your managers, who would you choose as the instructor? Someone with multiple degrees but no practical management experience, or a top executive who faces management challenges every day?

It’s clear you’d choose the second option. A top executive has the intuition and hands-on experience that allows them to make informed decisions and solve real problems. They are like artisans of leadership: they know exactly where to intervene because of their field experience. They can feel things “in their gut.”

The Unique Experience of Wibo’s Leadership Academy

At Wibo, we’ve created the Leadership Academy, a year-long training experience. For the first six weeks, and then every month for the next ten and a half months, your managers will attend lessons led by top Italian executives.

We’re talking about major names like top executives from Airbnb, Booking, Flixbus, Starbucks, and more. Your managers will have the chance to ask practical questions and receive direct answers from the leaders of the world’s top companies.

This unique experience will allow your managers to learn the practical skills they need to become top managers themselves. Don’t miss the opportunity to grow your company’s talent through Wibo’s Leadership Academy.