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Change Management in 2024

Change Management is the art of guiding organizations through changes, both big and small, effectively managing transitions, and maximizing positive impact.
Written by:
Alessandro Spoto
Helper:
Anna Cittadoni
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The Landscape of Change Management in 2024

According to the World Economic Forum, 2024 marks an era of rapid digital and technological transformations. Over 85% of companies are planning major changes, with digitalization emerging as one of the most impactful forces, but as you’ll see below, it’s not alone in this regard.

Change Management: But Which ‘Change’?

Technological…

In 2024, Change Management is deeply influenced by the integration of artificial intelligence (AI) and automation. The automation of business processes through Robotic Process Automation (RPA) has become the most widespread application, involving over half of companies.

Furthermore, the IBM Global AI Adoption Index 2023 reports that 42% of IT professionals in large organizations have actively implemented AI!

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…And Human-Centric!

Employee well-being has become a central aspect of Change Management. In 2024, companies are increasingly emphasizing the active involvement of employees in change processes, fostering a healthy and engaging work environment.

According to one of the latest CIPD reports, 71% of employees are looking for jobs that offer the flexibility to work on their own schedules and from home, highlighting the growing desire for a better work-life balance.

One of the major HR trends for 2024 is employee experience and engagement, where companies are adopting a “employee-centric” approach. This involves a holistic intervention that includes physical and mental well-being, the adoption of flexible work policies, and promoting internal mobility.

In conclusion, for 2024 and the years to come, an increasing number of companies will adopt cloud solutions, SaaS, and Desktop-as-a-Service (DaaS) to enhance the work experience of their employees and stimulate business growth.

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Agile, But Not Too Agile!

The adoption of agile approaches has become a necessity for companies that want to remain competitive and responsive in 2024. This approach involves breaking initiatives into smaller, more manageable phases, promoting collaboration and flexibility.

Statistics show that adopting agile methodologies has led to significant improvements in businesses.

Despite these benefits, the adoption of Agile presents some challenges. These include inconsistencies in processes and practices, cultural conflicts, general resistance to change within the organization, and a lack of skills and experience.

In short, companies are agile, but not always as agile as they would like to be!

In conclusion, however, most organizations recognize the adoption of Agile as a strategic priority.

According to the State of Agile Report, 91% of organizations believe Agile adoption is essential, with about half of organizations adopting Agile to improve their ability to manage shifting priorities.

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Obviously Green.

In 2024, the availability of data and the ability to transform it into knowledge allows organizations to effectively assess how their activities impact the environment and the community. This has led to a more practical and tangible approach to applying ESG (Environmental, Social, and Governance) strategies, emphasizing the importance of concrete projects rather than theoretical scenarios.

ESG investments, which cover environmental, social, and governance factors, have become particularly attractive to investors, thanks to their numerous advantages. These include reduced risks, more sustainable long-term financial returns, improved operational efficiency, cost savings, and the attraction and retention of talent. Sustainability not only helps improve brand image but also establishes trust with consumers.

In the business landscape of 2024, key roles such as Sustainability Managers, Sustainability Analysts, HSE Managers, and Corporate Social Responsibility Managers are becoming increasingly important. These professionals are tasked with integrating sustainable practices and policies within the organization, contributing to the development of strategies and fostering a culture focused on environmental responsibility.

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Change Management in 2024

Change Management in 2024 is an expanding phenomenon, with many companies striving to adapt to market challenges and technological innovations. However, it is crucial to approach these transformation processes with a realistic and pragmatic attitude.

Recent studies reveal that, despite widespread enthusiasm, not all organizations are successful in implementing change initiatives.

About 66% of change initiatives fail, while only 34% succeed.

These failures are often attributed to various factors, such as employee resistance to change, ineffective communication from leadership, and underestimating the changes needed in the operating model. To overcome these obstacles, it’s crucial to integrate a well-structured and carefully planned change management strategy that takes both technical and human objectives into account.

In short, there are many good expectations with the potential to transform our businesses and, consequently, change the lives of everyone involved.

But we must roll up our sleeves!

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