Paola Marazzini

Paola Marazzini is a PCC Executive Coach and Former Director of Strategic Partnerships at Google Italy. She holds a degree in Law and a Master’s in Retail Management. Paola began her professional career at Nielsen and, since 2007, has managed a team at Google overseeing business from the entire ecosystem of leading Media, Creative, and Independent Agencies. Since 2016, she has led a task force focused on Strategic Partners in the Consulting and Publishing Industries. Previously, she worked for 15 years at Publitalia '80, Mediaset's advertising company, holding commercial roles both in traditional TV and later in the group’s digital activities.

Throughout her career, Paola has held cross-functional roles, coordinating collaborations and resolving conflicts. At Google, she managed relationships between advertising agencies and internal teams on a European and global scale, balancing competing priorities and objectives. This experience strengthened her skills in diplomacy, collaboration, and negotiation, complemented by her coaching activities over the past decade.