Adriano Accardo
General Manager Southern Europe
Tiktok
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Adriano Accardo graduated in Economics and earned an Executive MBA in Business Administration from the University of Oxford.
He is currently the Managing Director for Southern Europe at TikTok, where he leads and develops a team focused on helping brands leverage the growth opportunities provided by TikTok’s community and the digital landscape.
Adriano’s work led to the launch of TikTok For Business in Italy, a global platform hosting all current and future marketing solutions for brands, designed to provide the tools needed to create creative storytelling that engages the TikTok community with their message and encourages users to “make a TikTok.”
With over 13 years of experience at Google, Adriano has held numerous managerial and corporate strategy roles, which have equipped him with significant expertise in building and managing international teams.
Adriano is also an advisor to two tech startups and actively involved in venture capital.