Marco Piantanida

Marco Piantanida is CEO & Managing Director of HARIBO Italia, a German multinational leader in the gummy candy market and among the main global players in the confectionery sector. An executive with over twenty years of experience in FMCG and consumer goods companies, he has developed strong expertise in marketing, sales, negotiation, retail and managing multinational teams.

Before joining HARIBO in 2019, he held leadership roles at Lindt Italia, Panasonic, Reckitt Benckiser, and Unilever, leading commercial strategies, sales channel development, and growth initiatives in local and international contexts. His approach combines strategic vision, people-centricity and a focus on KPIs, with an emphasis on sustainable growth, innovation, and value for customers and organizations.