Gustavo Massuia

Gustavo Massuia is Head of Global Services for Southern Europe at Amazon Web Services (AWS), where he leads operations in France, Italy, Spain and Portugal. In more than 25 years of international career across telecommunications, strategic consulting and cloud, he has built businesses from scratch, transformed complex organizations and guided people across four continents.

An electronic engineer by training, graduated from the FEI University Center in São Paulo, he began his career at Lucent Technologies as a Technical Team Leader, leading product implementations in Sweden and Sri Lanka. In 2000 he founded MCIT, a Digital Business & IT consulting firm with offices in Brazil, Italy, Germany, Mexico and the UK. His founding experience then led him to lead the Italian branch of Stefanini, a Brazilian IT multinational, first as Managing Director and then as Partner, with responsibility for business start-up and commercial development on the Italian market.

The step up in scale came with Ericsson, where he coordinated a complete digital transformation program for Entel Chile and Peru, leading a team of more than 150 people from 9 different countries: Chile, Peru, India, Portugal, Sweden, Brazil, Colombia, Germany and Canada.

He then moved to IBM, where he achieved double-digit growth in the Cloud and Cognitive areas and won the internal award for the best differentiated solution. He then joined KPMG Brazil as Lead Partner for Telecommunications, contributing to the national debate on the adoption of 5G and the digital transformation of the sector, with contributions in specialized media such as TI Inside and Teletime.

His education reflects the breadth of his career: an MBA obtained at three leading institutions, MIT, Columbia University and Shanghai Jiao Tong University, built on an engineering foundation and on practice developed in profoundly different markets.

Since 2021 he has been with AWS, where he works daily at the intersection of organizational transformation, adoption of artificial intelligence and people leadership on an international scale.