“The experiences shared by the Executives have been highly inspiring for the Managers”

HR risorse umane tech con Wibo

Massimiliano Cerretani

Training & Welfare Manager at Juice | Apple Premium Partner

The numbers of our impact.

Trained Managers


Corporate clients


Net promoter score


About Juice

Juice is an Apple Premium Partner, a title that the Californian company grants to only a select few. Founded in 1984, it has expanded its market presence through various acquisitions and mergers and now operates through 60 stores in Italy, employing around 400 people. The company’s mission is to offer impeccable assistance and support services, not only in resolving technical issues but also in choosing devices, enhancing the experience of both professionals and private customers in using the ecosystem.

The Challenge

Juice managers are continuously updated, intensified, and upskilled. They are present in the field, in the stores, as store managers, in direct contact with a knowledgeable or at least curious digital clientele.

Juice always chooses people who are very passionate about the Apple ecosystem, but managing 60 stores requires not only passion but also a lot of collaboration and organization. Juice’s area managers must be able to convey quantitative objectives to the store managers, but more importantly, provide them with qualitative tools so that they can generate the greatest possible added value for the customers.

The Solution

About a year ago, Juice merged with Med Store, another major Apple Premium Partner. Juice chose to collaborate with the Wibo Leadership Academy to standardize training paths and start from scratch. Wibo was the right choice to offer quality training to a wide range of experiences: managers who had already attended one or more management and leadership courses, as well as junior managers undergoing their first training.

“The concepts are obviously already known, but having the opportunity to interact with top managers is truly appealing. The many examples shared during the sessions are often extremely useful for our work life.”

Mattia P. at Juice.

The Impact

The experiences shared by Wibo’s top executives have been a source of inspiration for Juice managers, motivating them to improve their skills on the topics covered. Although the Leadership Academy started less than two months ago, the managers have already had the opportunity to put into practice what they learned in the Live sessions. Overall, there has been an increase in their awareness of their skills and greater receptiveness to other training programs that Juice is preparing to offer them. Additionally, area managers are now more confident in sharing their knowledge with Juice store managers.


Other stories from corporate clients

The continuous learning of the Leadership Academy has been a success”

Valentina Moro

HR Manager at Mamacrowd

Learning from top executives has been a success for our corporate training

Alessandro Bugo

HR Manager at Critical Service

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