Paola Marazzini

Executive coach, ex Google


Paola Marazzini is a PCC Executive Coach and Former Director of Strategic Partnerships at Google Italy.

Graduated in Law and with a Master’s in Retail Management, Paola began her professional career at Nielsen. Since 2007, she has managed a team at Google with responsibility for the business from the entire ecosystem of major Media, Creative, and Independent Agencies. Since 2016, she has also led a task force dedicated to Strategic Partners in the Consulting and Publishing Industries.

Previously, she worked for 15 years at Publitalia ’80, the advertising sales company of the Mediaset group, holding commercial roles for both traditional TV and the group’s digital activities.

Throughout her career, Paola has held cross-functional roles, coordinating collaborations and resolving conflicts. At Google, she managed relationships between advertising agencies and internal teams on a European and global scale, balancing diverse priorities and objectives. This experience has strengthened her diplomacy, collaboration, and negotiation skills, further enriched by her work as a coach over the past ten years.

What does she teach at Wibo?

“Conflict Management”

Fields of expertise

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