Adriano Accardo

General Manager South Europe di TikTok


Graduated in Economics, Adriano Accardo holds an Executive MBA in Business Administration from the University of Oxford. He currently serves as the Managing Director of Global Business Solutions for Southern Europe, where he leads and develops a team dedicated to helping brands seize growth opportunities offered by the TikTok community and the digital world.

Adriano’s work has led to the launch of TikTok For Business in Italy, the global platform that hosts all current and future marketing solutions for brands. This platform is designed to provide the necessary tools for creating creative storytelling that engages the TikTok community with their message and “makes a TikTok.”

With over 13 years of experience at Google, Adriano has held numerous managerial and business strategy roles, allowing him to acquire significant skills in creating and managing international teams. Additionally, Adriano is an advisor for two tech startups and is active in the venture capital world.

He describes himself as “a citizen of the world with a great passion for technology and advertising.”

What does he teach at Wibo?

“Team Motivation | Leadership | Sales”

Fields of expertise

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