Elena Mirandola
Managing Director, Retail and Hospitality at Alkemy
Biography
Elena Mirandola is currently the Managing Director at Alkemy, where she focuses on business development with clients in the tourism and retail sectors.
Recognized as an international leader in digital marketing, Elena has undertaken digital marketing and transformation projects for Fortune 500 companies across various industries, including travel, banking/insurance, and retail. She has lived and worked in Italy, England, the United Arab Emirates, Malaysia, and Singapore, managing teams comprising over 15 different nationalities.
Before joining Alkemy in September 2020, Elena was the Director of Business Development Asia Pacific for Expedia’s Media Solutions division. She has extensive experience in various digital agencies, starting in London within the WPP group and later in Dubai and Southeast Asia for Artefact, one of the leading independent agencies globally, where she served as Managing Director, opening the Asian market and establishing offices in Hong Kong, Singapore, Kuala Lumpur, and Melbourne.
With over 17 years of experience in technology and digital media, Elena has supported numerous companies globally in their digital transformation efforts. She describes herself as a global citizen, having lived in various countries and managed international teams.
What does she teach at Wibo?
“Time management for sustainable leadership”
